Many women reach for red when they're looking to make a statement, but for me it's always been coral. Something about the pinkish-orange hue strikes a chord with me — it's versatile, brightens the skintone, and is perfectly suited for warmer weather. So naturally, i've got coral on the brain as we move into the spring/summer months.
When selecting the perfect shade, there's a lot of factors to keep in mind. Though it works for many different women, the color can fall short instantly if you're not sticking to a few basic principals:
Watch your Undertones: Like a red lipstick, opt for a color with the correct undertones, as it will compliment your skin and overall look. For those who have more of a yellow to olive-based complexion, stick with a warmer, orange-toned coral. Cooler-toned gals should choose a softer, pink-toned product.
Keep it Sheer: When purchasing a bold-colored lipstick, it's best to pick a product with the ability to build upon. Why is this? It all comes down to pigment and comfort levels. Though one may desire a bright coral lip, another may want something a bit more subdued (or you may want different looks on different days). Sheer to medium-coverage lipsticks tend to be more versatile, but not a full-coverage product. Full-coverage lipsticks tend to hold quite a bit of pigmentation to them, which is great for length of wear, but can restrict you to one look and one look only.
Pair it with a Lipliner: Like any bold shade, you'll want to control any "bleeding" or "feathering" that may occur. Stick to a liner that is 1-2 shades lighter than the original lipstick for a subtle look, it will control any mishaps through the day and provide staying power when applied prior to lipstick application.
Here's a few recommendations of lipsticks i've used on myself and many clients (note, MAC's Vegas Volt and Revlon "Lovers Coral" are great in-between shades and can work on either skintone) enjoy!