When I spotted the new Ad campaign for Makeup Forever's new HD Invisible Cover Foundation range I had to do a double take...no airbrushing!? WOW!
The brand made a quite a bold move choosing to stay away from the usual photoshop-esque ad's and put out untouched images of the models. As a consumer and a lover of their HD foundation and powder, I can certainly back the brand and it's amazing products. The HD foundation is light, great coverage and provides a flawless finish....a product I find myself always going back to. Bravo to Makeup Forever, hopefully this will inspire other cosmetic companies to cut the airbrushing down and show us the real results!